Where do your prospects come in on the Loyalty Curve?

The Loyalty Curve uses statistical analysis to determine when a prospect is most likely to switch banks and find a new relationship manager.  In this podcast Buck Bierly looks at the 3 most common types of prospects and explains how to prospect to them effectively using the “Loyalty Curve”.  

To download the podcast and the accompanying slides, click on the link below.

Loyalty Curve Podcast