New Webinar: Is Cross-selling the Secret Sauce?

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Bankers know that cross-selling can lead to increased customer loyalty, higher revenues and improved profitability. But for most business and commercial bankers this knowledge hasn’t translated into significant results.

In a live complimentary webinar on Monday, November 3, special guest Charles Wendel, President of Financial Institutions Consulting, and Buck Bierly examine why most banks struggle with cross-selling and review specific things that bank sales leaders can do to create a more effective approach to expanding relationships with business customers. Among the topics they will discuss are:

  • Product knowledge

  • Account planning

  • How to break down silos

  • Improving teamwork

  • Metrics and compensation

If you would like to register for the live webinar on Monday November 3 at 11 AM Eastern just click on http://mzbierlyconsulting.webex.comSpace is limited to the first 100 participants.  (If you can’t make the live session, register anyway and we’ll send you a link to the recording.)

If you have any questions call 610-296-4771 or email

Other Upcoming Webinars:

October 27 Q&A on Prospecting

November 24 What Small Business Bankers Can Learn from Moneyball with Ted Triplett

Go to to register.

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